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Posted on Monday, 8 March 2010 |
 Elite fashion brand Hermes, famous for it's scarves and handbags, has announced it's retreat from the co project with Wally Yachts. After making such a splash at the most recent Super Yacht show Hermes has announced that it will withdraw from the ambitious project WHY.
The huge floating island of a yacht, which could in theory change the face of super luxury personal yachting, not because of it's ground breaking or rather ocean breaking, expansive size and exorbitant cost but because of it's incorporation of new technologies into the build process, is a showcase for the what's possible in this sector of the industry.
Hermes issued a statement explaining the decision, "it's technically complex and requires on-the-spot decisions, it seemed a good idea to have only one decision maker."
It was a statement that could have shielded a variety of reasons for the decision from a hint of disagreement on development, lack of experience on the part of Hermes of the luxury yacht industry or just plain and simple bad timing.
Monaco based Wally Yachts will progress with the project on its own and will apparently be paid in future commissions on sales. There have been suggestions of a future order already but none confirmed and the future of the dramatic WHY 58X38 remains to be seen. |
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